Tết 2022 is an odd Tết to celebrate. Vietnamese are still recovering from the impact of Covid-19, creating a mentality shift during this festive season. Traditionally, a fulfilling Việt Tết consist of 2 elements: the materials value and the emotional value. We went on a shopping frenzy to wish for another prosperous year, and we went home to be with one another, to celebrate together as a whole. Acknowledging this insight, OMO and our team at MullenLowe Mishra brought this story to life and spread the spirit of Gratitude via the image of a DIY Tết flower pot (Hoa Ba, Hoa Mẹ và Hoa Con).

Role: Art Director

Year: 2022

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Client: Unilever Vietnam

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Agency: Mullenlowe Mishra Vietnam

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Creative Director: Thấy Đức là thấy Xuân

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Director: Hải Hồ

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Production House: May Production