Unilever School Program 2020
- BrandDo
Uniliver has always taken part in improving the student experience in their school time by integrating many edutainment programs that create a fun, healthy, and safe environment for the kids. My task is to create a Key Visual for their Brand Do campaign that is going to roll out on hundreds of school across Vietnam. By doing so, they also need a strong, and well thought out POSM guidelines so that they can create any marketing assets consistently.
Role: Graphic Designer
Year: 2020
Client: Unilever Vietnam
Agency: Mullenlowe Mishra Vietnam
Scope Of Work: Key Visual, School Play, POSM Designs & Guidelines
Production House: DeeDee Animation
Classic Edutainment
In Vietnam, most of hygiene education and training often happens as a form of "mandatory lessons", therefore, students usually find It boring and some even end up hating these sessions. One of the more traditional way that schools try to approach this problem is to create theatrical plays and educate hygiene manners in a more interesting way.
In this project, one of our most important piece of work is to rework the current school play, which is quite old fashioned, and make it more appealing to the kids. As the result, we create a new script for the play, even produce new musics and dances for the kids to be more engaging during the play. Below is one of the plays that happened in a rural area.
